Gwangju Bank Holds 4th 'SNS GwangEun Star' Contest for Employees

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank announced that it will hold the 4th Employee Video Contest, ‘SNS GwangEun Star.’

Starting with the first contest in 2019, this year marks the fourth ‘SNS GwangEun Star Contest,’ which will be held in two categories: General and Campaign.

The General category requires content that effectively highlights the Gwangju Bank brand image, while the Campaign category involves creating content that conveys the meaning of the Gwangju Bank campaign song. Submissions are accepted until September 16.

The winning works will be posted on Gwangju Bank’s official Instagram (kjbank_official), YouTube (Gwangju Bank TV), and Facebook (kjbanksns) pages, serving as communication channels that bring the bank closer to customers. Winners will also receive the bank president’s commendation and prize money.

Although the contest is not an evaluation of traditional banking tasks such as deposits and loans or employees’ sales capabilities, Gwangju Bank President Song Jong-wook personally oversees the progress of the contest for a meaningful reason.

As non-face-to-face culture spreads, platforms like YouTube that provide customized content by age or interest, and live broadcasts on various SNS media that promote and facilitate product purchases remotely, are becoming more active. The banking industry must not only insist on providing financial services but also attempt diverse communication with customers and strengthen brand promotion.

Accordingly, employees’ awareness is gradually changing. While some employees were initially skeptical of this unfamiliar brand promotion method during the first contest, over the years, the contest has been regarded as a new challenge in the digital finance era and a communication channel with customers, generating growing interest and enthusiastic responses.

The quality of the works has also evolved significantly, with content that explains complex financial products in an easy-to-understand manner, showcases the benefits of using Gwangju Bank products, and highlights various activities for the local community. Each work reflects employees’ active participation and innovative ideas.

President Song Jong-wook said, “We are no longer in an era where customers can be simply classified by gender, age, or occupation. Reflecting diverse tastes and lifestyles, marketing should move away from conventional information delivery to lifestyle-oriented financial marketing that empathizes with customers’ emotions and incorporates trends, fostering interactive communication. While fulfilling financial support and corporate social responsibility for local residents and customers, we must strengthen digital communication capabilities that transcend the limitations of regional banks and collectively build Gwangju Bank’s brand image with all employees.”

This content was produced with the assistance of AI translation services.