Golden Blue International Opens Third 'Blue Moon Brand Pop-up Store' in Busan

Busan Blue Moon Brand Pop-up Store.
Photo by Golden Blue

[Asia Economy Reporter Song Seung-yoon] Golden Blue International announced that it will operate the third brand pop-up store of the premium beer 'Blue Moon' at 'Millak The Market' in Busan starting from the 15th.

Blue Moon is a representative premium beer of Molson Coors, one of the world's top three beer companies, and has been exclusively imported and distributed by Golden Blue International since March this year.

Golden Blue International selected Busan Metropolitan City as the third location following Yeoksam-dong in Seoul and Suwan District in Gwangju Metropolitan City, which opened last month. They plan to actively promote the brand value of Blue Moon to tourists expected to surge during the summer vacation season. The third Blue Moon pop-up store will be operated at Millak The Market, which opens simultaneously on the same day. Millak The Market is a large complex cultural space built on the site of Minrak-dong, Busan, spanning from basement level 1 to ground level 2.

To celebrate the pop-up store opening, various events allowing consumers to directly experience the Blue Moon brand have been prepared. Events will be held every other Friday and Saturday starting from that day, including the 'Best Performer Challenge,' a Blue Moon draft beer pouring competition, and the 'Hash Snap Event,' where participants can take commemorative photos. The Busan Blue Moon pop-up store will operate until the 31st of next month.

Kim Dong-wook, CEO of Golden Blue International, said, "We expect this pop-up store to be a special space where Busan citizens and tourists visiting Busan can directly experience and empathize with the 'Blue Moon' brand," adding, "We will strive to further expand the recognition of 'Blue Moon' in the domestic imported beer market through the development of various channels, promotions, and events that can communicate with consumers."

This content was produced with the assistance of AI translation services.