HiteJinro Launches Vacation Season Special Pack... "100 Tera Bottles in One Pack"

HiteJinro, 'Clean Lager - Terra 100 Can Special Pack'./Photo by HiteJinro Provided

[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 15th that it has produced the country's first large-capacity 'Terra 100-can promotional pack' and will sell it temporarily only during the summer.

This super-large promotional pack was planned as an event to provide a unique fun experience targeting consumers who purchase in large quantities during the vacation season. The promotional pack consists of 100 cans of Terra 355ml, with a super-large size of 14cm in width and 170cm in height, and the product weight alone approaches 40kg. The packaging material of the promotional pack is made into a beer table shaped like a surfboard, which can be used at beaches and other places.

To commemorate the sale of the promotional pack, photo booths where customers can take certification photos with the super-large promotional pack will be operated at each store. Various prize events will also be held at each store for purchasing customers. The Terra 100-can promotional pack is scheduled to be sequentially stocked from this day at seven Homeplus branches near vacation spots (Gangneung, Samcheok, Pohang, Haeundae, Centum City, Sangam World Cup, and Dong Suwon branch).

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "To provide consumers with a differentiated brand experience during the summer peak season, we have introduced the country's first 100-can promotional pack," adding, "We will continue to present various marketing activities that meet consumers' demands and strengthen our position as a leading domestic beer."

This content was produced with the assistance of AI translation services.