Nine Large Bear Balloons to Float Near Dosan Park in Apgujeong-dong

GFFG is conducting the Everywhere Project, exhibiting nine Bear Balloon sculptures created in collaboration with artist Lim Ji-bin at the GFFG headquarters in Apgujeong, Seoul, and nine nearby stores including Noted and Downtowner until September 12. Photo by GFFG

[Asia Economy Reporter Moon Hyewon] A large 6-meter bear balloon is coming to the area near Apgujeong-dong, Seoul.

GFFG, famous for brands such as Noted and Downtowner, announced on the 14th that from September 14 to September 12, it will hold a pop art project called "GFFG Bears Town" by collaborating with artist Lim Ji-bin. The project will display large "Bear Balloons" at the GFFG headquarters and all nearby brand stores including Noted Cheongdam branch.

The project is a pop art exhibition with the purpose of transforming everyday spaces into art museums. It aligns with GFFG's intention to bring newness to daily life along with food, providing customers the opportunity to enjoy the exhibition while visiting the stores.

The Bear Balloons are located in front of the GFFG headquarters and eight brand flagship stores: Noted Cheongdam, Downtowner Cheongdam, Little Neck Cheongdam, Clap Pizza Cheongdam, Hojokban Cheongdam, Wokshinery Cheongdam, Aniocation Cheongdam, and Kimasushi Cheongdam, totaling nine locations. Visitors can check the exhibition locations through postcards prepared in front of each sculpture, and view an interview with artist Lim Ji-bin on each brand's official Instagram.

GFFG also prepared an SNS photo certification event for customers to participate in. By uploading certification photos of the nine large bears exhibited at the nine stores on their own SNS accounts with the hashtag "#gffgbears" for nine weeks, participants will be automatically entered. Entries are accepted weekly, and all participants who upload SNS certification photos will receive a 3,000 KRW discount coupon from GFFG. From the third week on the 25th of this month through the ninth week, weekly draws will award first prize: a limited edition Bear Object commemorating the collaboration between GFFG and artist Lim Ji-bin; second prize: a 50,000 KRW GFFG gift certificate; and third prize: a 30,000 KRW GFFG gift certificate.

Lee Jun-beom, CEO of GFFG, said, "As a trendy pop art exhibition collaborating with artist Lim Ji-bin, who is loved for Bear Balloons near Dosan Park, the heart of dining culture, we expect high attention."

This content was produced with the assistance of AI translation services.