Aivazar, the Only Korean Brand Selected for Brand Awards at the World's Largest Beauty Expo

[Asia Economy Reporter Jang Hyowon] Aivazar announced on the 14th that it was selected for the awards as the only domestic brand participating in the world's largest beauty expo.

Daily self-care cosmetic brand Aivazar (CEO Park Jungyu) participated in the world's largest beauty show, '2022 COSMOPROF North America (hereafter 'COSMOPROF NA')' held in Las Vegas, USA, and made it to the 'COSMOPROF Awards' finals.

The 'COSMOPROF' expo is one of the world's largest beauty expos with a large number of beauty brands from around the globe participating.

Held annually in Las Vegas, USA, Bologna, Italy, and Hong Kong, this global expo features leading brands showcasing worldwide trends and technological advancements.

The 'COSMOPROF Awards' are rigorously judged by numerous experts including industry brand companies, distributors, designers, and R&D professionals across various categories such as product technology, innovation, and storytelling. Finalists are selected in five categories: 'Makeup', 'Natural & Organic', 'Skin Care', 'Tools & Devices', and 'Hair', and awards are given accordingly.

Aivazar's 'Mela Control Whitening Eye Patch' (hereafter 'Aivazar Gimi Patch'), which made it to the 'COSMOPROF Awards' finals, was the only Korean brand to be selected in the skincare category, proving its status as a global skincare brand.

The 'Aivazar Gimi Patch' is Aivazar's bestseller product that won first place in the 2022 Korea Consumer Satisfaction Index. It is a convenient eye care product that provides various skin care benefits in one patch, including eye wrinkle management, cooling, and blemish care.

It received the highest UV protection rating of UPF50+ and uses certified UV-blocking fabric that blocks 99.8% (UVA/UVB) of ultraviolet rays for perfect protection.

Park Jungyu, CEO of Aivazar, stated, "Since launching on home shopping last September, the Aivazar Gimi Patch has sold 2 million units through home shopping alone. The product is currently sold through major domestic distribution channels such as home shopping, Olive Young, and duty-free shops. Through participation in this expo, we plan to expand into overseas markets including North America such as the USA and Canada and focus on exports."

This content was produced with the assistance of AI translation services.