Homeplus Express Launches TV Ad Campaign for 1-Hour Instant Delivery with Rose

by Jeon Jinyoung

Published 14 Jul.2022 08:48(KST)

Homeplus Express launches TV commercial for '1-hour instant delivery' with Roze.

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 14th that it will launch a TV commercial for Homeplus Express’s ‘1-hour instant delivery’ service featuring its official model BLACKPINK’s Ros?.

This advertisement is part of Homeplus’s year-round campaign “Twenty-five years old, fresh ideas” commemorating its 25th anniversary. Under the concept of “Freshness as you wished,” it highlights the strengths of Homeplus Express’s ‘1-hour instant delivery’ service that delivers freshness right to your doorstep, along with Ros?’s refreshing visuals.

The commercial begins with Ros? preparing to bake, casually picking and eating Shine Muscat grapes, the main ingredient. Realizing she doesn’t have enough Shine Muscat grapes for the cake, she orders them using Homeplus Express’s ‘1-hour instant delivery’ service on her smartphone. The freshly delivered Shine Muscat grapes are used to quickly complete the cake, and Ros? enjoys it leisurely, emphasizing that customers can easily and quickly receive the products they need through simple ordering.

The 1-hour instant delivery service was first introduced by Homeplus in February last year to maximize customer convenience. Homeplus was the first large-scale mart to launch online business and fresh food delivery in 2002. The service targets the trend of customers frequently purchasing fresh food and ready meals from nearby supermarkets.

Various fresh products such as vegetables, livestock products, dairy, and processed foods are directly selected from nearby Homeplus Express stores and delivered to customers within about an hour. Orders can be placed more easily and conveniently through Homeplus online. Since the service launch, sales have continuously grown, with a remarkable 417% increase in sales from January to June this year compared to the same period last year.

To celebrate the launch of this TV commercial, Homeplus is issuing free delivery coupons to all customers who use Homeplus Express’s 1-hour instant delivery service and purchase over 30,000 KRW until the 20th of this month. First-time customers of the 1-hour instant delivery service will receive a 5,000 KRW discount coupon and a free delivery coupon for purchases over 20,000 KRW. Starting from the 1st of next month, the benefits will be expanded so that all customers can receive free delivery on purchases over 30,000 KRW.

Jo Doyeon, Head of Homeplus Brand Division, said, “We planned this second TV commercial following the mart direct delivery ad in February to strengthen the branding of Homeplus Express’s 1-hour instant delivery service with Ros?, who is globally loved for her unique aura and constant pursuit of new changes.” She added, “Through the new advertisement, we expect to solidify customer awareness of quick commerce 1-hour instant delivery, which enables fast and convenient shopping during the summer, and to expand the role of each store as a logistics hub, creating synergy between online and offline.”