‘Smile Club’ Wins National Service Award for 3 Consecutive Years

'Smile Club' wins National Service Award for 3 consecutive years.

[Asia Economy Reporter Jeon Jinyoung] Gmarket and Auction’s membership service ‘Smile Club’ has won the grand prize in the shopping membership category at the ‘2022 National Service Awards’ for the third consecutive year. This recognition confirms that Smile Club is not only the first membership service created in the industry but also the most powerful membership with benefits since the integration of Shinsegae.

According to Gmarket and Auction on the 14th, the 2022 National Service Awards are given by the Industrial Policy Studies (IPS) to companies and services that represent South Korea and are widely loved by consumers, based on quantified criteria such as customer satisfaction and service value.

Smile Club was highly evaluated for continuously developing practical benefits with high consumer satisfaction based on long-accumulated data. In particular, this year, after joining the Shinsegae Group, the launch of an integrated membership linked with SSG.com, reborn as an evolved membership service, also contributed to its renewed attention.

Since May 12, Smile Club has been reborn as an integrated membership service with SSG.com, receiving favorable reviews from consumers. The Smile Club integrated membership features the ability to enjoy the strengths of each company’s services?Gmarket, Auction, and SSG.com?all at once. Consumer response to the upgraded benefits of the integrated membership has been enthusiastic. Since the first introduction of the integrated membership, the average daily number of new Smile Club members through Gmarket and Auction has increased by 48% compared to the period before integration (April 27 to June 30). Gmarket and SSG.com plan to continuously expand the scope of membership benefits and grow it into the only ‘shopping membership’ that spans both online and offline.

Smile Club is a premium paid membership first introduced in April 2017, the first in the domestic distribution industry. Since its launch, it has enhanced benefits without ever raising the membership fee for five years. By paying an annual fee of 30,000 KRW, members receive four exclusive Smile Club coupons monthly for use on Gmarket and Auction, along with various additional benefits such as same-day delivery, food delivery, and airline ticket discounts.

Lee Jung-yeop, Head of Marketing at Gmarket, said, “Smile Club has been honored with the National Service Award for three consecutive years in recognition of its continuous development of differentiated shopping convenience based on abundant know-how. We will continue to develop the integrated membership built around Gmarket, Auction, and SSG.com into a membership specialized for shopping.”

This content was produced with the assistance of AI translation services.