Gourmet 494 Hannam Market Upgrade with Premium Liquor Enhancement

Gourmet 494 Hannam Market Liquor Specialty Store Exterior.

[Asia Economy Reporter Jeon Jinyoung] Galleria Department Store is unveiling a renewed section of the premium lifestyle platform Gourmet 494 Hannam food hall located in Hannam-dong.

According to Galleria on the 14th, this renewal plan aims to move away from the existing premium supermarket format by adding trendy killer content to attract more customers. In particular, it focused on implementing urban convenience facilities considering the local commercial district. The main aspects of the renewal include ▲expansion of alcoholic beverage content ▲strengthening of lifestyle assortments ▲premiumization of the market.

Especially, the recently growing alcoholic beverage MD has been reinforced. Notably, a new whiskey specialty shop is introduced. In this space, customers can find a range of whiskeys from popular brands like Macallan and Ballantine’s to high-end whiskeys such as Balvenie 30-year and Dalmore 40-year all in one place.

Additionally, a beer specialty corner featuring about 250 types of domestic and international beers is presented. Notably, limited edition beers from Korea’s leading breweries such as Kkibier Company, Original Beer Company, and the US-based Casey Brewing & Blending are available. The wine store, previously offered on a small scale within the market space, has also been expanded significantly to include a larger selection of champagne and Burgundy categories.

Moreover, inheriting the DNA of Gourmet 494, Galleria’s luxury food hall, the renewal focused on creating differentiated products to realize a top-tier market. New RMR products such as Sokcho Kodari Naengmyeon, Byeokje Galbi, and Chef Choi Hyunseok’s Choidat have been prepared. Premium brands like the luxury tea brand TWG and LA luxury candy specialty store Sugarfina are introduced to distinguish this market from existing ones.

A Galleria representative stated, “We focused on enhancing market competitiveness by strengthening the alcoholic beverage and lifestyle categories, which are currently favored by customers. We will continue to introduce various F&B products and content that align with trends and establish this as a landmark in Hannam-dong.”

This content was produced with the assistance of AI translation services.