Gyeongbuk Agricultural Specialty Products Shopping Mall 'Saiso' Achieves 13.1 Billion KRW Sales in First Half ... 35% Increase Compared to Same Period Last Year

Various Marketing Achievements Including Purchase Point System and Subscription Economy Products

Significant Contributions from VIP Customer Appreciation Events and Metaverse-Linked Promotions

Gyeongbuk Provincial Government Office.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwiyeol] Despite the slowdown in the growth of online shopping malls due to the COVID-19 endemic, Gyeongbuk Province's online shopping mall ‘Saiseo’ achieved sales of 13.1 billion KRW in the first half of this year.

This figure represents a 35% increase compared to 9.7 billion KRW recorded during the same period last year.

Of the 13.1 billion KRW in sales from ‘Saiseo’ in the first half of this year, 4 billion KRW came through the online mall itself, and 9.1 billion KRW was generated via affiliated shopping malls such as post offices, Naver, and SSG.com.

They secured 1,452 registered farms, 9,200 registered products, and 75,032 members, showing increases of 23%, 25%, and 78% respectively compared to the end of June last year.

The main factors behind these achievements are Saiseo’s differentiated events such as ▲Monday special price and Wednesday special price events ▲monthly themed events ▲discount coupon issuance, as well as ▲the introduction of a purchase points system and ▲development of subscription economy products, which accurately reflected consumer demands and led to actual purchases.

When a large wildfire occurred in the Uljin area last March, customer-participation type One-for-One donation campaigns, voluntary donation events by registered farms, and special sales events for agricultural products from the affected areas were conducted, contributing to these results.

It is also understood that Saiseo faithfully fulfilled its public role as a public shopping mall by supporting vulnerable farms, promoting consumption of agricultural products with falling prices, and participating in Gyeongbuk Province’s childbirth congratulatory coupon support project.

In the second half of the year, Saiseo plans to increase sales and awareness through ▲excellent customer appreciation events ▲metaverse Saiseo hall linked events ▲new customer acquisition via member doubling campaigns ▲and expanding partnerships with city/county governments and private shopping malls.

Kim Jongsu, Director of the Agriculture, Livestock and Distribution Bureau of Gyeongbuk Province, said, “The increase in Saiseo’s sales is the result of continuous efforts such as improving product quality and conducting consumer-tailored events in line with rapidly changing consumption trends. We will do our best to make ‘Saiseo’ a representative agricultural specialty product shopping mall sought by the entire nation through a differentiated strategy where products recognized by consumers for their value sell well.”

This content was produced with the assistance of AI translation services.