At the donation ceremony, Lee Hyun-sook, Director of the Central Volunteer Center of the Seoul Metropolitan Branch of the Korean Red Cross, and Lee San-seong, a new employee at HK Innoen, are posing for a commemorative photo.

At the donation ceremony, Lee Hyun-sook, Director of the Central Volunteer Center of the Seoul Metropolitan Branch of the Korean Red Cross, and Lee San-seong, a new employee at HK Innoen, are posing for a commemorative photo.

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[Asia Economy Reporter Chunhee Lee] Fifty-two new employees at HK Innoen donated the profits earned from a training program where they directly sold company products to the Korean Red Cross.


HK Innoen announced on the 12th that it recently held a donation ceremony at the HK Innoen Seoul office in Jung-gu, Seoul, to donate the profits from new employees' product sales to the Seoul Metropolitan Chapter of the Korean Red Cross. The ceremony was attended by HK Innoen’s first half new employees and Lee Hyun-sook, Director of the Central Volunteer Center of the Korean Red Cross Seoul Metropolitan Chapter. The donation will be used for the Korean Red Cross’s major projects such as disaster relief and welfare programs.


As part of the orientation program that started last month, HK Innoen new employees sold the company’s products, Condition Stick and Saessak Barley, in areas including Euljiro, Myeongdong, and Hongdae, achieving approximately 2.4 million KRW in profits. This donation campaign is significant as the new employees acted as CEOs themselves, devising strategies and directly selling company products to foster ownership, while contributing to social value creation through donations.


HK Innoen new employees are conducting sales activities on the streets of Hongdae, Seoul.

HK Innoen new employees are conducting sales activities on the streets of Hongdae, Seoul.

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Employee Lee Sanseong, who participated in the donation campaign, said, “It was a meaningful experience to participate in activities that realize social value along with the new employee orientation training,” and added, “I will actively participate in any opportunities to exert a positive social influence as a member of a biohealth company in the future.”



Meanwhile, HK Innoen operates various onboarding programs to help new employees smoothly adapt to the company and their work. The orientation consists of common competency training and job training, and a mentoring program over three months supports networking between seniors and juniors. One year after joining, the ‘Begin Again’ program is conducted to review individual activities and share future goals. Later this month, a new onboarding guidebook and welcome kit will be produced and distributed to new hires under the concept of ‘A Journey to HK Innoen.’


This content was produced with the assistance of AI translation services.

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