FreshEasy Enters Three Southeast Asian E-commerce Channels Including 'Shopee'

Lazada Mall homepage.

[Asia Economy Reporter Eunmo Koo] Fresh Easy, a company specializing in Home Meal Replacement (HMR), announced on the 12th that it has started distributing its products through three e-commerce companies in Singapore.

The newly entered e-commerce channels are Shopee, Lazada, and Qoo10. Shopee is a platform with an annual transaction volume of about 40 trillion KRW in the Southeast Asian region, Lazada is used by over 100 million people across six Southeast Asian countries, and Qoo10 is a high-volume sales channel in Singapore.

Fresh Easy plans to expand its sales area throughout Southeast Asia starting with these channels. Lee Jeong Choi, Fresh Easy's export manager, said, "Considering the demand of overseas consumers for Korean culture and food, we will introduce a wider variety of convenient meal products."

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