GS The Fresh-GS Shop to Hold Integrated Abalone Promotion Supporting Jeonnam Fishermen for Chobok
[Asia Economy Reporter Jeon Jinyoung] GS The Fresh and GS Shop are holding an integrated abalone promotion event to support fishermen in Jeollanam-do for the first day of the dog days of summer (Chobok).
According to GS Retail on the 12th, the supermarket GS The Fresh and home shopping GS Shop will hold the event on the 16th to celebrate Chobok. From the 13th to the 19th, the event will take place at all GS The Fresh stores, and on the 13th at 3:30 PM, GS Shop will hold an online live broadcast featuring a collaboration abalone event with GS Retail’s fresh specialty brand ‘Sinsun Teukbyeolsi’.
At GS The Fresh, customers can purchase abalone (3 pieces) with a 1+1 offer at a 40% discount for 9,800 KRW when paying with the event card, and at GS Shop, 25 abalones totaling 1.5kg can be purchased for 59,900 KRW.
GS Retail, through a joint plan between GS The Fresh and GS Shop, purchased and sold the most commonly produced abalone sizes from Jeollanam-do fishing households in bulk, aiming to provide practical support to Jeollanam-do fishermen while also expanding synergy between the two shopping channels.
The integrated promotion was conceived by the GS The Fresh seafood MD, who was considering ways to help Jeollanam-do fishermen struggling to secure sales channels for abalone due to high prices and reduced consumption. Noting that supermarkets sell mostly abalones around 55g in size, while home shopping mainly sells abalones sized 65 to 80g, the event was carried out as a joint purchase and sale between the supermarket and home shopping channels.
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Gwak Yonggu, head of the GS Retail Super MD Division, said, “This event, jointly held with GS Shop to help Jeollanam-do fishermen who are having difficulty securing sales channels due to reduced consumption, is doubly rewarding as it offers customers affordable prices through bulk purchasing at the production site followed by tailored sales through each distribution channel.”
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