Han Nam-dong Dessert Hotspot at Lotte Mart Suji Branch, 'Deok Deok Deok Bakery' Opens

Lotte Mart Lotte Mall Suji Branch Opens Popular Hannam-dong SNS Dessert Spot
'Cronut' Donut + Croissant and Duck Character 'Deoksami' Popular Among MZ
Lotte Mart "Will Introduce New and Diverse Trendy Eateries in Stores"

Customers are selecting products at Deokdeokdeok Bakery in Lotte Mart Lotte Mall Suji Branch.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 12th that the popular dessert shop in Hannam-dong, Seoul, 'DeokDeokDeok Bakery,' has newly opened on the 2nd floor of Lotte Mall Suji Branch.

While traditional large mart food courts have operated with basic menus such as Korean, Chinese, and Japanese cuisine, recently, marketing and customer attraction through food and beverage corners have increased, leading to various attempts. Lotte Mart has also established a 'one-stop shopping environment' where shopping, dining, and dessert can be enjoyed all at once by hosting popular restaurants and cafes such as 'Mangwon-dong Tiramisu' at the Chuncheon branch, 'Hong Kong Dabang' at the Ansan branch, and 'Hanyang Chinese Cuisine' at the Jamsil Zeta Plex branch.

DeokDeokDeok Bakery, which opened in Lotte Mart Lotte Mall Suji Branch, is the second trendy restaurant following the traditional liquor bottle shop 'Reasonable Korean Liquor,' which opened on the same floor last year. This is the brand's first directly managed store and the first case of entering a large mart.

DeokDeokDeok Bakery is famous for its 'Cronut,' a combination of donuts and croissants, loved by the MZ generation (Millennials + Generation Z) for its various colors, luxurious taste, and the duck character called 'DeokSami.' With its outstanding store interior, the Hannam-dong main store has emerged as a dessert hot spot and has become a 'Bread Pilgrimage' (a portmanteau of bread and pilgrimage) course.

Since its opening on the 15th of last month, DeokDeokDeok Bakery at Lotte Mart Lotte Mall Suji Branch has surpassed 1,000 cronuts sold, receiving positive responses from customers visiting the floor. It features unique flavor combinations rarely experienced before, such as peach & coriander, strawberry & basil, and passion fruit & cream cheese. They also sell churros made with a crispy pastry texture and cinnamon sugar called 'Churonut,' and the best-selling menu item, the double chocolate cronut.

To commemorate the new opening, an exclusive event is being held at the Lotte Mall Suji Branch. Customers who purchase two cronuts will receive one large Americano for free, and those who purchase a box of four cronuts will receive either two large Americanos or one large Mojito for free.

Choi Jung-eun, Food Tenant MD at Lotte Mart, said, "Through the opening of DeokDeokDeok Bakery, we hope to provide freshness and joy to customers visiting Lotte Mart Lotte Mall Suji Branch and that many people will experience trendy desserts. We will continue to introduce new and diverse popular restaurant brands to Lotte Mart stores nationwide."

This content was produced with the assistance of AI translation services.