Seagram, Renewed with New Packaging... "Refreshing and Cool Feeling"

Renewed Seagram New Package. Photo by Coca-Cola

[Asia Economy Reporter Song Seung-yoon] Coca-Cola announced on the 11th that its sparkling brand 'Seagram' has been renewed with a new package emphasizing refreshment.

Seagram, first launched in Korea in 2014, has introduced various flavors including Plain, Lemon, Lime, Vita Grapefruit, and recently added the fresh Peach scent with 'Seagram Peach.' This time, to visually emphasize the product's inherent crispness and refreshment, the size of the existing label was significantly reduced. The label color, which was entirely green, was differentiated according to the characteristics of each product. Seagram Plain, which retains the clean taste of carbonation, features a sky-blue label; Lemon has a yellow label; Lime a light green label; Peach a pink label; and Vita Grapefruit a pink coral label, making it easy for anyone to distinguish and choose the product.

The smaller label also reduces the amount of plastic used during the production process. Consumers can easily remove the label after drinking, enhancing convenience for waste separation and improving recyclability.

The renewed Seagram packaging is applied to all products in 350ml and 450ml sizes. It is available at large supermarkets, convenience stores, and online channels.

A Coca-Cola representative said, "We renewed the packaging to offer consumers a new visual experience," adding, "Seagram will continue various activities to support consumers' summer daily lives in a more refreshing way."

This content was produced with the assistance of AI translation services.