"Heineken Enhances Smoothness and Cleanliness with Launch of 'Heineken Silver'"
[Asia Economy Reporter Koo Eun-mo] Heineken announced on the 11th that it will launch 'Heineken Silver,' characterized by its smooth taste.
The Silver product features a refreshing and crisp flavor with a smooth finish. It is brewed using water, barley, hops, and Heineken A-yeast, the same as Heineken Original.
The alcohol content is 4%, which is 1% lower than Heineken Original. The bitterness index (IBU) is 10, about half the bitterness of the Original's IBU of 19. It will be available in three types: 500ml cans, 330ml cans, and 330ml bottles.
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A Heineken Korea representative said, "Heineken Silver is a product reflecting the changed drinking culture of Generation Z," adding, "We launched Heineken Silver to reflect the Generation Z trend of preferring to enjoy various flavors of alcohol lightly with close friends."
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