11st Launches Premium Non-Alcoholic Beverage Hoegaarden 'Fruit Brew' for the First Time

11th Street Hoegaarden Fruit Brew Launch Party.

[Asia Economy Reporter Jeon Jinyoung] 11st will launch OB Beer’s non-alcoholic new product ‘Hoegaarden Fruit Brew’ for the first time online and offline through the live broadcast ‘LIVE11 (Live11)’.

According to 11st on the 11th, Hoegaarden Fruit Brew is a new concept premium non-alcoholic carbonated beverage that extracts alcohol from Hoegaarden, which has its own rich flavor, and adds fruit aroma to create a sweet and slightly bitter taste. It features a refreshing and clean carbonation through a fermentation process not found in regular carbonated drinks. The flavors are Raspberry (Fruit Brew Ros?) and Western Pear (Fruit Brew Pear), two types.

The launch live broadcast will be held on the 12th at 9 PM through LIVE11. Comedian Jang Doyeon will appear as the show host to introduce the new product’s tasting and flavor, and conduct various events. A trial pack offering 4 cans for free with only a 3,000 won delivery fee will be sold on a first-come, first-served basis, and a lucky buyer will be drawn to receive prizes such as a stay voucher at Shilla Hotel and a Lush spa gift certificate.

During the one-hour live broadcast, a special sale will be held offering Fruit Brew packages at up to 40% discount compared to the launch price. The Hoegaarden Fruit Brew Ros? and Pear mixed 8-can pack is 9,600 won, a set of 16 cans (mixed) with one dedicated glass is 17,600 won, and a set of 24 cans with two dedicated glasses is 24,000 won.

This content was produced with the assistance of AI translation services.