Looking at the Popular Check Cards of the First Half of the Year... Characters Are the Trend

Evolving Beyond Payment Tools to 'Sojangpum' Collections

[Asia Economy Reporter Yu Je-hoon] In the first half of this year, check card products featuring character plates have gained popularity. As plates and benefits diversify, check cards are analyzed to be serving as 'collectibles' beyond just payment tools for the main user group, the 10s and 20s generation.

According to the financial sector on the 9th, many check card products with character plates appeared in the 'Top 10 Popular Check Cards in the First Half of 2022' recently released by the card platform Card Gorilla. This survey was conducted based on the number of views and application conversions for each check card product on the Card Gorilla website (PC and mobile integrated) from January 1 to the 26th of last month.

First, the Woori 010PAY Check Card, which took first place, recently added two character plates featuring the Bibi character. This product accumulates 0.2% of all payment amounts regardless of the previous month's performance, and on the 10th of every month, users can accumulate 10% up to a limit of 10,000 KRW.

Ranked second, #Ohachek (One Day Check) is also a product that has maintained steady popularity since releasing a collaboration plate with popular illustrator Dino Tang. This product offers discounts on public transportation, telecommunications, online fashion platforms, OTT, and performance tickets, and when issued for overseas use, it provides a 5% cashback benefit on overseas payments.

Additionally, the KakaoBank Friends Check Card, ranked 6th, and the Card's Jeongseok Cookie Check, ranked 9th, are drawing attention as they allow users to choose plates featuring characters from ▲Kakao Friends ▲Cookie Run, respectively. Card Gorilla stated, "Recently, check cards have become collectibles beyond payment methods for the main user group of 10s and 20s as plates and benefit destinations diversify."

Meanwhile, other popular check cards in the first half of the year include ▲Shinhan Card Deep Dream Check (3rd), Naver Pay Woori Card Check (4th), KB Kookmin Nori Check Card (5th), NH20 Haebom Check Card (7th), KB Kookmin Wiggle Wiggle Chek Chek Check Card (8th), and Shinhan Card Hey Young Check (10th). Go Seung-hoon, CEO of Card Gorilla, said, "In the second half of the year, the number of office workers using check cards as sub-cards is expected to increase due to the rise in income deduction rates for public transportation."

This content was produced with the assistance of AI translation services.