"Lunchflation" Drives 49% Surge in Lunchbox Sales... GS25 Launches "Boyangshik Lunchbox" This Time

High Inflation and Heatwave Impact
'Pyeondojok' Increase Boosts Lunchbox Sales by 49.8%
Three Times Higher Growth Rate Compared to Last Year
Planning Two Health Foods: 'Tongminmul Jangeo Dosirak' and 'Jangsu Hanppuri Insam Dakbaeksuk'

GS25, 'Tongminmul Eel Lunchbox' and 'Jangsu Hanppuri Ginseng Chicken Soup'.

[Asia Economy Reporter Kim Yuri] Amid the surge of 'lunchflation' (lunch + inflation) combined with the heatwave, the number of 'convenience store lunchbox customers (Pyeondo-jok)' has significantly increased, and GS25 has launched two new health food products for these Pyeondo-jok.

According to GS25 on the 8th, lunchbox sales from the 1st to the 7th of this month rose by 49.8% compared to the same period last year. With high prices continuing and the heatwave added, more people are enjoying convenience store lunchboxes instead of dining out, leading to a sharp increase in lunchbox sales.

GS25 announced that ahead of Chobok (the first of the three hottest days in summer) on the 16th, it will sequentially introduce two health food menu items for Pyeondo-jok: 'Tongminmul Jangeo Dosirak' (Whole Freshwater Eel Lunchbox) and 'Jangsu Hanppuri Insam Dakbaeksuk' (Jangsu Whole Ginseng Chicken Soup). The Tongminmul Jangeo Dosirak is a hearty health food menu consisting of a whole freshwater eel grilled with a special soy sauce marinade and duck roast drizzled with honey yuzu sauce. Side dishes include pickled radish, pickled ginger, wild chili peppers, and seasoned gungchae (stem of the balloon flower). The total weight is 530g, enough to provide a satisfying fullness for an adult male, and the price is in the mid-10,000 won range, about 10,000 won cheaper than the market price, GS25 explained.

The Jangsu Hanppuri Insam Dakbaeksuk is made by boiling a domestically raised No. 6 chicken in a special herbal broth. A whole ginseng root is added to enhance nutrition and emphasize the health food image. GS25 uses a specially developed large-capacity container so customers can conveniently heat it in the microwave (for 10 minutes) and eat it easily. Including the enclosed glutinous rice porridge, the total weight is 1.3kg, and the price is in the low 10,000 won range. To promote the good pairing of traditional health food and traditional liquor, it is packaged in a unique collaboration with 'Jangsu Makgeolli.'

A half-price event for the two health food items will also be held. From the 14th to the 18th, customers who purchase the Tongminmul Jangeo Dosirak or Jangsu Hanppuri Insam Dakbaeksuk through GS Retail’s exclusive ordering app 'Udeal-Order' will receive a 50% discount. On the 14th and 15th, a 50% discount event will be held for customers who pre-order these health food menus through the GS25 'My Refrigerator' app. The event is limited in quantity and will automatically end when the prepared stock is sold out.

This content was produced with the assistance of AI translation services.