GS25, MapleStory Bread Sold Out Consecutively... Surpasses 1 Million Units Sold

Monthly Breadique Launch Marketing Event Also Regularized

MapleStory Bread sold at GS25.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 6th that the five types of MapleStory bread surpassed 1 million units sold just 18 days after their release.

This product is bread featuring popular characters from the MapleStory game, and comes with 80 types of game character stickers. It is so popular that it sells out immediately upon arrival at all GS25 stores every day. About 68% of the buyers of MapleStory bread are in their 20s.

To boost sales of Breadic bread, GS25 plans to release one representative new product every month and regularize monthly Breadic launch marketing events. The first product will be a salt butter roll cake made with butter fermented from salt and milk from the Alps.

A GS25 official said, “Generally, when a mega-hit product appears, a cannibalization effect occurs where other products in the same category do not sell well, but in the case of MapleStory bread, sales of other products are also increasing unusually.” He added, “We will take advantage of the opportunity where differentiated bread products are gaining attention and continue to develop premium bread at the level of famous bakeries.”

This content was produced with the assistance of AI translation services.