SSG.com Launches 'SseukTV' Collecting Shopping Videos to Enhance Content Commerce Competitiveness

Service image of 'Sseuk TV'.

[Asia Economy Reporter Jeon Jinyoung] SSG.com has launched the shopping video curation service ‘SseukTV (SSG.TV)’ and officially started its operation.

According to SSG.com on the 6th, the content available on SseukTV consists of a total of seven types, focusing on information featuring the latest trends and entertaining elements that attract high customer interest.

To this end, SSG.com newly planned three types of videos targeting the younger generation who actively consume content. They unveiled ‘Wannabe,’ which proposes popular fashion and beauty brands with famous influencers; ‘Hipstaurant,’ introducing restaurant meal replacements (RMR) from popular eateries where customers have to line up; and ‘MD Talk,’ which vividly captures recommended products carefully selected by SSG.com buyers along with real user reviews.

Videos introducing popular grocery and lifestyle products are also included. They introduced ‘My Table,’ a channel focusing on visual enjoyment featuring food product introductions, and ‘Life,’ a channel recommending emotional lifestyle products such as beauty and pet items.

Additionally, users can experience the in-house live commerce ‘Sseuk Live’ and ‘Try On,’ which presents product details in the form of model experience videos, giving the feeling of visiting a store. Both contents are considered differentiated content providing a three-dimensional online shopping experience.

SSG.com also developed a video player linking content viewing and product purchasing. Like the 15-second short-form content popular on social networking services (SNS), users can swipe left or right to watch the next video. Related products are displayed during viewing for easy purchase, and a function to quickly move to the segment introducing the desired product was also added.

SSG.com established this service considering that video content is emerging as a factor positively influencing not only customer inflow but also purchases. In fact, the average number of viewers per Sseuk Live broadcast has increased about threefold compared to when the content was first released in October 2020, and sales of products with premium reviews including photos and videos grew by 30% compared to the previous month.

Lee Jeonga, head of the SSG.com content team, said, “We hope to provide a more immersive shopping experience through SseukTV,” adding, “We will continue to diversify content based on differentiated product competitiveness ranging from fresh food to high-end luxury goods.”

This content was produced with the assistance of AI translation services.