A tourist is resting under a parasol installed by Daesun Joojo, holding a tube provided by Daesun Joojo.

A tourist is resting under a parasol installed by Daesun Joojo, holding a tube provided by Daesun Joojo.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] The civic desire to host the 2030 World Expo is covering the sandy beach of Haeundae Beach, a representative tourist destination in Busan.


Daesun Brewery has designed 1,500 beach parasols and 2,000 tubes expressing the wish to host the World Expo, which will be installed in time for the opening of Haeundae Beach. About 400 tubes were separately delivered to Songjeong Beach as well.


Regarding the beach parasols, Daesun Brewery produced and provided about half of the total 2,900 parasols installed on the sandy beach. For the tubes, Daesun Brewery produced and delivered 2,400, more than half of the total 4,300 units.


Daesun Brewery’s beach parasols will be installed in two locations near the sea view zones where vacationers gather intensively, with about 300 parasols at each site.


About 300 parasols will also be installed at two locations next to the performance event zone set up in front of Songlim Park to welcome vacationers. The 2,000 tubes can be found at tube rental stations set up at 10 locations on the sandy beach.


An official from the Haeundae Tourism Office said, “With Daesun Brewery’s parasols and tubes, we will be able to convey the strong civic desire of Busan citizens to host the World Expo to the vacationers.”


Daesun Brewery is also preparing various events to attract the attention of vacationers using the parasols installed on the sandy beach in cooperation with the 2030 World Expo Civic Promotion Committee.


Daesun Brewery CEO Jo Woo-hyun said, “As a local company loved in Busan for 92 years, it is a natural duty to cooperate in hosting a national event that embodies the civic desire. We will continue to take the lead in promoting the World Expo whenever there is an opportunity.”



Daesun Brewery’s production and distribution of parasols and tubes expressing the wish to host the 2030 World Expo is a follow-up measure to the memorandum of understanding (MOU) signed in May with Busan City to build consensus for hosting the World Expo in Busan.


This content was produced with the assistance of AI translation services.

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