CJ Freshway Utilizes 'Carrie and Friends' for Kids' Food Products

Kids Food Brand 'Ainuri' Collaborates on Product and Content Development Using 'Carrie and Friends' IP

Sunho Park, Head of Product Division (left), and Changshin Park, CEO of Carrysoft, are taking a commemorative photo after signing a business agreement on the 1st.

[Asia Economy Reporter Eunmo Koo] CJ Freshway announced on the 4th that it has signed a business agreement with the kids content specialist company 'CarrieSoft' to establish a mutual cooperation foundation to strengthen its kids business.

Through this agreement, both companies plan to jointly develop products and content that combine CarrieSoft's character intellectual property (IP) with CJ Freshway's kids specialized food brand 'Ainuri,' and provide them to childcare facilities nationwide.

CJ Freshway will be responsible for product development and distribution based on its product and logistics infrastructure, while CarrieSoft will produce promotional content using the popular character 'Carrie and Friends.'

They plan to apply the Carrie and Friends characters to Ainuri products and showcase these products not only at existing sales channels but also at kids cafes and online malls operated by CarrieSoft, aiming to simultaneously enhance brand awareness and expand customer touchpoints.

In the second half of this year, the two companies plan to continue multifaceted collaboration by conducting ▲ collaborative products and food & educational kit making ▲ Ainuri campaign song animation ▲ online and offline cooking class events.

Park Sunho, Head of Product Division at CJ Freshway, said, "We plan to sequentially introduce various collaborative products and content utilizing CarrieSoft's character IP," adding, "We will continue to build strategic partnerships with companies possessing strong IP to strengthen product competitiveness."

This content was produced with the assistance of AI translation services.