Lotte Home Shopping Signs Service Agreement with Incheon Airport Corporation Utilizing Bellygom

Ryu Jin-hyung, Head of Operations at Incheon International Airport Corporation (left), and Shin Sung-bin, Head of Marketing at Lotte Home Shopping, signed a business agreement on the 1st regarding the provision of smart services utilizing the Bellygom IP, and took a commemorative photo in the self check-in area.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping announced on the 4th that it signed a business agreement with Incheon International Airport Corporation on the 1st to provide smart services utilizing its own character Bellygom's intellectual property rights (IP).

At the signing ceremony, related personnel including Bellygom, Shin Seongbin, Head of Marketing Division at Lotte Homeshopping, Lee Bohyun, Head of Media Business Division, and Ryu Jinhyung, Head of Operations Division at Incheon International Airport Corporation, attended. They agreed to jointly promote ▲public exhibitions and display promotions such as kiosks at Incheon International Airport using the Bellygom IP ▲promotion of unmanned ticketing services and boarding pass production. Recently, the official Bellygom YouTube channel's overseas viewers account for 40% of the total, and more than half of the content comments are displayed in multiple languages, indicating a rise in global recognition. The joint promotion with Incheon International Airport Corporation, timed with the first summer peak season after COVID-19, is expected to serve as a foothold for Bellygom's overseas expansion.

According to the agreement, from the 18th of this month to September 18th, marketing using the Bellygom IP will be conducted at a total of 210 self-check-in kiosks in the departure check-in areas of Terminal 1 and Terminal 2 at Incheon International Airport. In addition to kiosk wrapping, boarding passes printed with Bellygom images will be issued to travelers using self-check-in through these kiosks. A limited edition Bellygom travel pouch, planned in collaboration with Incheon International Airport Corporation, will also be given as a gift. Starting from the 25th of this month, a 3-meter tall Bellygom sculpture will be displayed in each of the departure floors of Terminal 1 and Terminal 2 at Incheon International Airport.

Lee Bohyun, Head of Media Business Division at Lotte Homeshopping, said, “Since the public exhibition ‘Amazing Bellygom’ in April, active promotion has begun, and Bellygom's recognition has greatly increased not only domestically but also overseas. We believe this business agreement with Incheon International Airport Corporation will be a stepping stone for Bellygom's full-fledged overseas expansion, and we plan to nurture it into an IP loved by more people through various activities in the future.”

This content was produced with the assistance of AI translation services.