Market Kurly Wins Gold at the 2022 Effie Awards Korea

EDLP Quality and Price Campaign Praised for Originality

Market Kurly won the Gold Award at the '2022 Effie Awards Korea' ceremony for the 'EDLP (EveryDay Low Price) Quality Price Campaign'.

[Asia Economy Reporter Lim Chunhan] Market Kurly announced on the 1st that it won the gold prize at the ‘2022 Effie Awards Korea’ ceremony for its ‘EDLP (EveryDay Low Price) Quality Price Campaign.’

The EDLP Quality Price Campaign is an advertisement that intuitively shows the price competitiveness of products such as milk and bean sprouts sold on Market Kurly through the image of a receipt. The campaign was noted for its originality in enhancing results by using media suitable for the target customers rather than traditional advertising media. It also received praise for achieving a shift in customer perception that they can purchase reasonable products while maintaining a premium brand image.

Since April last year, Market Kurly has been implementing the EDLP policy, offering more than 100 essential shopping basket items such as fruits, vegetables, meat, dairy products, rice, and tissue paper at the lowest online prices. They manage product prices by monitoring the prices of the same products at major online marts daily and reflecting this in the product selling prices.

A Market Kurly representative said, “We are pleased that the EDLP Quality Price Campaign conducted last year not only led to actual customer purchases but was also recognized as an effective campaign. We will continue to actively communicate with customers through various campaigns and strive to make Market Kurly a more beloved brand.”

This content was produced with the assistance of AI translation services.