CJ OnStyle Introduces Multi Live Streaming... "Enhancing Customer Satisfaction"

Live Show Page 'Jaedanjang'... Enhanced User Convenience

CJ OnStyle introduces multi live streaming technology to its live commerce channel.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 30th that it will introduce ‘multi live streaming’ technology, which allows simultaneous real-time broadcasting of multiple streams, to its live commerce channel.

Starting from the 4th of next month, live shows will simultaneously broadcast two or more live streams during peak shopping demand hours and focus on popular programs. Between 10 a.m. and 12 p.m. and 6 p.m. and 10 p.m., when viewership and purchasing customers peak, customers can choose to watch live commerce planned programs such as Edge Show, Celeb Shop 9, Naega Mammanhani, and regular broadcasts on the CJ OnStyle mobile application (app).

The live show page will be revamped and launched. Through this update, shopping recommendation features and user convenience have been enhanced. The broadcast notification request button, which has recently seen a surge in applicants, has been placed in the top banner of the page. A calendar feature that allows users to check a week’s worth of broadcasts at a glance has also been newly added. In the Theme Live tab, users can also check the live commerce broadcast list introducing strongly recommended products by product category and lifestyle.

CJ OnStyle is also expanding its broadcasting facility infrastructure to implement a smooth multi live streaming system. To this end, it recently opened two new mobile studios, increasing the number of live commerce dedicated studios to six. Additionally, a service launch commemorative event will be held to activate customer usage in the early stages of the system release. Customers who watch a total of four or more broadcasts scheduled at 10 a.m. or 8 p.m. from the 4th to the 15th will be entered into a draw to receive up to 50,000 won in reward points.

A CJ OnStyle official said, “Live commerce has recently achieved a cumulative order amount of 100 billion won, making sales performance visible,” and added, “We will continue to introduce advanced broadcasting systems and infrastructure to increase opportunities for customers to access high-quality broadcasts and content.”

This content was produced with the assistance of AI translation services.