Mesh Korea Provides One-Stop Fulfillment Service for BBQ Mall
Strengthening Market Penetration of Meal Replacement Products
[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea, operator of 'Boorung,' announced on the 28th that it has launched a one-stop fulfillment service for Genesis BBQ's home meal replacement (HMR) specialized online mall, 'BBQ Mall.'
Based on the advanced logistics automation facilities and a full cold chain system at the Gonjiam fulfillment center, Mesh Korea provides services ranging from inventory management of HMR products sold on BBQ Mall to distribution processing, packaging, and delivery.
Through Boorung's fulfillment service, which applies digital logistics processes such as an artificial intelligence (AI) transportation management system and an integrated order management system for corporate customers, BBQ Mall receives data on the entire distribution logistics process as well as AI-based inventory management, product operation optimization, and customer demand forecasting data.
BBQ Mall has a product lineup that responds to the rapidly increasing demand for HMR products such as camping, meal replacements, and snacks, and plans to utilize this collaboration to expand the lineup with products using chicken breast and diet products.
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Choi Byung-jun, head of Mesh Korea's domestic business division, said, "The most important thing when manufacturing brands implement D2C (Direct to Consumer) commerce is to have logistics, delivery, and integrated IT systems in place. If 'Boorung' handles this part, any manufacturing brand can secure systematic logistics and delivery services and data- and AI-based IT competitiveness at a reasonable cost, allowing them to focus more on their core business of product development, marketing, and sales."
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