Installation view of Yapit Cycle inside Lotte City Hotel Mapo.

Installation view of Yapit Cycle inside Lotte City Hotel Mapo.

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[Asia Economy Reporter Jeon Jinyoung] Lotte City Hotel Mapo announced on the 28th that it will open the country's first 'Yafit Cycle' experience zone. Yafit Cycle is a metaverse-based home training service that allows users to exercise like playing a game in a virtual world.


Lotte City Hotel Mapo installed two Yafit-exclusive cycles in the hotel's fitness center and set up a photo zone where guests can take exercise certification shots. According to the hotel, this unique home training service was introduced in line with the spread of the 'Healthy Pleasure' trend, where people want to share and certify the fun of health management.


A special event to commemorate the opening of the experience zone will also be held. During cycle riding, if guests capture a road sign of Lotte City Hotel within the metaverse and upload the certification shot with the hashtag '#LotteCityHotel' on their personal social networking service (SNS), they will be entered into a draw to win various prizes such as free accommodation vouchers.



A marketing official from Lotte Hotel stated that the Yafit Cycle “is especially well received by the MZ generation (Millennials + Generation Z), who have a high proportion of hotel stays,” and added, “We will actively increase enjoyable activities within the hotel that have motivational and fun elements in the future.”


This content was produced with the assistance of AI translation services.

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