Due to the rainy season and early heatwave... CJ Olive Young's sales of 'cooling cosmetics' up 129%
June 1-25 Cooling Cosmetics Sales Up 129% YoY
Early Heat and Start of Monsoon Drive Sales Surge
Cooling Sun Sticks Popular with Increased Outdoor Activities Like Golf
Cooling Pads and Mask Packs That Reduce Skin Heat Also in Demand
[Asia Economy Reporter Yuri Kim] With an earlier-than-usual heatwave warning and the rainy season in full swing, product lines centered around 'coolness' are gaining popularity.
CJ Olive Young announced on the 26th that sales of major cooling cosmetics such as cooling mask packs, pads, and sun care from June 1 to 25 increased by 129% compared to the same period last year.
As this summer's temperatures are predicted to be higher than average and the humid weather continues due to the rainy season, the demand for cooling cosmetics that lower skin temperature is believed to have increased.
A representative product is the 'Cooling Sunstick.' The 'Cooling Sunstick,' which combines UV protection with a cooling effect, saw sales surge about tenfold this year, supported by increased outdoor activities such as golf. The Bring Green Tea Tree Cica Cooling Sunstick ranked among the top 10 popular sun care products overall during this period, standing shoulder to shoulder with major cream-type sun care products.
Cooling mask packs and cooling pads that lower skin temperature after prolonged sun exposure are also gaining popularity. Mask packs that instantly reduce heat when applied to the skin, such as Numbersin No.4 SOS Emergency Soothing Ice Pack and Cell Fusion C Post Alpha Cooling Pad, are receiving sudden attention.
Cooling products that can be used on various body parts including face, body, and hair are also being spotlighted. With growing demand for refreshing showers, sales of body scrubs with cooling functions are also increasing. The Plantnara Sea Salt Cooling Scrub Body Wash, containing menthol for a refreshing cooling sensation while removing dead skin cells, ranked third among all body cleansing products in popularity within about a month of its launch during this period.
Scalp cooling sprays that provide freshness when sprayed on the scalp, and cooling sheets that offer a refreshing massage effect when applied to legs and feet, are also popular due to their ease of use and portability.
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An Olive Young official said, "As this summer is expected to have a longer heatwave and rainy season than usual, various 'cooling products' that soothe skin heat are enjoying a special demand," adding, "Beyond cooling cosmetics, major product lines centered on coolness for body and hair are expected to be steadily spotlighted throughout the summer."
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