Gamseong Corporation Achieves 10 Billion KRW Sales in May Driven by Growth of 'Snow Peak Apparel'

[Asia Economy Reporter Jang Hyowon] Gamseong Corporation announced on the 24th that it achieved sales of 10 billion KRW in May, driven by the growth of Snow Peak Apparel.

Gamseong Corporation recorded sales of 15.9 billion KRW in the first quarter of this year. Snow Peak Apparel's sales showed a strong growth trend, reaching approximately 12.1 billion KRW, which is 3.6 times higher than the same period last year. Additionally, the 10 billion KRW sales in May surpassed the previous highest monthly sales of 8.5 billion KRW in November last year, marking the highest monthly sales since the business started. Considering that the average spending per customer is lower in the SS season compared to the FW season, this growth is remarkable.

Currently, Snow Peak Apparel has a total of 110 offline stores nationwide, including major department stores and shopping malls such as Shinsegae Gangnam Branch and Hyundai Department Store Mokdong Branch, as well as agencies and outlets. The company plans to expand to over 130 stores by the end of this year. Despite being a latecomer in the outdoor industry, it has received numerous inquiries for department store entries and agency openings due to being selected as the top MS store and an excellent store. E-biz is also steadily growing more than threefold compared to last year by operating its own mall and Korea’s largest fashion online malls such as Musinsa, W Concept, and 29cm.

Snow Peak Apparel targets consumers in their 20s to 40s who value travel, leisure, and cultural life, offering unique Snow Peak products that have attracted much attention. In particular, the signature Root Line and Thin Tech Line products have become hot topics among consumers and the industry, selling out quickly upon release and requiring reorders to meet demand. The brand also increased its recognition by selecting actor Ryu Seungbeom, who embodies freedom and individuality, as its promotional model. It plans to continue this upward trend through differentiated materials, emotional designs, and marketing across various channels.

A company representative said, “The emotional design and sophisticated colors of Snow Peak Apparel appealed to those who enjoy travel, leisure, and cultural life, leading to increased sales. Through this growth trend, we expect to achieve sales exceeding 100 billion KRW by the end of this year.”

This content was produced with the assistance of AI translation services.