GS Fresh Mall's Regional Brand Products 'Popular'... "70,000 Jirisan Grade 1 Eggs Sold"

Myeongin Myeongpum Jirisan Mountain Village Grade 1+ Eggs sold at GS Fresh Mall.

[Asia Economy Reporter Lim Chunhan] GS Fresh Mall announced on the 24th that brand products highlighting regional names and characteristics are gaining great popularity among consumers.

According to GS Fresh Mall, among the differentiated products, the best-selling item in the first half of this year is the Myungin Myungpum Jirisan Sangol 1+ Grade Eggs. Since its introduction in March, approximately 70,000 units have been sold to date. This product features 1+ grade brown eggs laid by healthy chickens raised in a deep mountain valley at an altitude of 250m in Jirisan, a region famous for its pristine environment, earning high customer ratings and recognition for freshness and quality.

The second best-selling product is Yongdudong Halmae Jjukkumi, which has sold over 300,000 units since its launch in July last year. The same product, re-released in April with enhanced spiciness, has sold about 80,000 units so far, maintaining its popularity.

GS Fresh Mall plans to continuously select and introduce brand products that emphasize regional names and unique shapes or characteristics.

A GS Retail official stated, “Recently, there is a growing trend among customers to prefer products with a special feel rather than simplicity,” adding, “We will continue to develop special products suitable for brand commerce so that customers can shop economically.”

This content was produced with the assistance of AI translation services.