Lotte Mart Presents 'Good Collaboration' with Jamba Juice to Support Korean Farmers

At 10 a.m. on the 21st, Kim Jin-jeong, Executive Director of the Jamba Juice Business Division (left of the signboard), and Kim Young-gu, Head of Fresh Food Division 1 at Lotte Mart (right), are taking a commemorative photo at the business agreement ceremony held at the SPC Yangjae building in Seocho-gu, Seoul.

[Asia Economy Reporter Jeon Jinyoung] Lotte Mart and Jamba Juice are coming together in a benevolent collaboration.

According to the industry on the 24th, Lotte Mart signed a business cooperation MOU with Paris Croissant's brand Jamba Juice on the 21st for win-win fruit. On the 27th, they plan to introduce a new menu using the representative product of the Lotte Mart K-Variety Project, the 'Black Winner Watermelon.'

The Black Winner Watermelon is a new domestic variety characterized by a thin rind, crisp texture, and high sweetness. It is a new variety in which Lotte Mart has been involved in all areas from seed discovery to contract farming with excellent farms and store sales. After selling out in its first year of release in 2020, last summer's sales increased by more than 200% compared to the previous year.

Through this MOU, Lotte Mart and Jamba Juice will process fruits grown on Korean soil into juice to promote K-varieties to consumers. They will also take the lead in helping domestic farms by utilizing win-win fruits that have blemishes but retain their taste and nutrition. In addition to watermelon, they are discussing the development of new menus using win-win fruits from farms contracted with Lotte Mart, such as strawberries and apples.

Kim Young-gu, Head of Fresh Food Division 1 at Lotte Mart, said, "The Black Winner Watermelon juice introduced through the agreement with Jamba Juice is a purely domestic variety with no foreign royalties on the seeds, so its launch alone greatly helps support our farms. We will also actively promote Lotte Mart's value by creating a new market atmosphere that actively trades win-win fruits, which were previously considered a burden to farms."

This content was produced with the assistance of AI translation services.