Samsung Accelerates 'Automotive Electronics' Business… Samsung Electro-Mechanics Exhibits 'Automotive MLCC' After 3 Years

From 23rd to 24th in Busan... Over 100 Complete Vehicle and Parts Companies Participate
First Offline Customer Invitation Event After Social Distancing Lifted

President Jang Deok-hyun at General Meeting: "Electric MLCC is a Future Growth Axis"

Industry-Leading High Capacity, High Voltage, High Reliability Technology
Introducing Competitive Technologies Applicable to Electric and Autonomous Vehicles to Customers

Jang Deok-hyun, President of Samsung Electro-Mechanics. (Photo by Samsung Electro-Mechanics)

[Asia Economy Reporter Moon Chaeseok]

"With the expansion of the electric vehicle and autonomous driving markets, automotive electronic components will become a future growth pillar for Samsung Electro-Mechanics. We are focusing our capabilities on the automotive electronics business along with next-generation information technology (IT) products."

This was emphasized by Jang Deokhyun, CEO of Samsung Electro-Mechanics, at the recent shareholders' meeting. Three months later, Samsung Electro-Mechanics is hosting an offline invitation event gathering about 100 domestic complete vehicle parts customers. This is the first offline event held in three years since 2019. This comes as both Samsung Electro-Mechanics and Samsung Electronics are expanding their automotive parts business portfolios.

On the 23rd, Samsung Electro-Mechanics announced it will hold the '2022 Automotive Stacked Ceramic Capacitor (MLCC) Tech Day' for domestic automotive customers. The event will take place over two days at the Busan plant starting that day.

At the event, Samsung Electro-Mechanics will share its mid- to long-term vision for automotive MLCCs. It will propose advanced technical solutions to customers, including high-capacity, high-voltage, and high-reliability (bending strength and high temperature) products. Through lectures and seminars, the basic principles of MLCCs, market conditions, and industry trends will be introduced. The MLCC manufacturing process will be disclosed to help customers understand the products and showcase technological capabilities.

Cho Guk-hwan, Vice President and Head of Strategy Marketing at Samsung Electro-Mechanics, said, "Samsung Electro-Mechanics' automotive MLCCs can provide differentiated solutions to customers based on excellent high-capacity, high-voltage, and high-reliability technology. We will continue to conduct various marketing events for closer communication with customers."

Samsung Electro-Mechanics exhibited a car model decorated with MLCCs at the '2022 Automotive Stacked Multilayer Ceramic Capacitor (MLCC) Tech Day.' (Photo by Samsung Electro-Mechanics)

Samsung Electro-Mechanics is expanding its automotive electronics business. As demand for electric and autonomous vehicles increases, automotive MLCCs are naturally gaining attention. Although MLCCs account for about half of the company's sales, the automotive MLCC segment was deemed insufficient, and the company plans to expand it to more than 10% of total sales.

Because automobiles are much larger than smartphones, they require more MLCCs. While a flagship smartphone contains about 900 to 1,100 MLCCs, an internal combustion engine vehicle can have 3,000 to 5,000, and an electric vehicle can include more than 10,000. Samsung Electro-Mechanics' move to expand its 'automotive management' is also observed in other affiliates such as Samsung Electronics. Samsung Electronics is growing its market position through automotive and autonomous vehicle light-emitting diodes (LEDs), including pixel LEDs.

Already recognized as a global MLCC manufacturer, Samsung Electro-Mechanics is developing and producing automotive MLCCs for advanced driver assistance systems (ADAS), powertrains, and braking systems (ABS). The company is fully focused on expanding its automotive MLCC portfolio. In particular, based on technologies such as ultra-fine materials and next-generation equipment development, it has secured industry-leading competitiveness in product lifespan, product stability, and withstand voltage characteristics. Withstand voltage refers to the maximum voltage a product can endure without damage due to voltage stress.

Samsung Electro-Mechanics stated, "Based on our technology in ultra-small, ultra-high-capacity MLCCs, we plan to strengthen our automotive product lineup equipped with high temperature, high pressure, and high reliability features to expand the market."

This content was produced with the assistance of AI translation services.