Peugeot Unveils the Fastback 'New Peugeot 408' for the First Time

[Asia Economy Reporter Kiho Sung] Peugeot unveiled the C-segment fastback ‘New Peugeot 408 (New 408)’ for the first time on the 22nd, ahead of its global launch in the first half of 2023. Peugeot plans to maintain a leading position in the C-segment market, where it has gained competitiveness with the 308, 3008, and 5008 SUVs, through the New 408, which will be the top model among C-segment vehicles within the brand.

The ‘New 408’ features a low height of 1480mm, creating a dynamic fastback silhouette and optimizing airflow to improve fuel efficiency. Peugeot’s signature lion’s fang-shaped headlamps and rear LED lamps showcase a unique charm, while the latest lion head-shaped emblem highlights the brand identity.

The ‘New 408’ offers comfortable and spacious rear seats, rare in C-segment fastbacks, thanks to an extended wheelbase of 2790mm. The trunk provides 536ℓ of space (1611ℓ with rear seats folded), delivering best-in-class space utilization.

The driver’s seat is equipped with Peugeot’s ‘Digital i-Cockpit,’ inspired by a fighter jet cockpit. This allows the driver to monitor the instrument panel and road conditions without taking their eyes off the road, enabling safe driving, while the compact steering wheel design offers agile handling.

The powertrain of the ‘New 408,’ unveiled globally for the first time, consists of two plug-in hybrid options with 180 horsepower and 225 horsepower, and a 130-horsepower gasoline engine. All are paired with an 8-speed EAT transmission, and efficiency is enhanced through the aerodynamic fastback design and lightweight construction. A pure electric version will be introduced later.

Linda Jackson, CEO of Peugeot, said, “The New 408 perfectly expresses Peugeot’s philosophy and creativity through a fastback design that combines elegance and originality,” adding, “The New 408, designed for car enthusiasts who seek freedom beyond everyday life, will offer the joy of driving.”

This content was produced with the assistance of AI translation services.