SPC Baskin-Robbins Launches 'Popping Boba Blast & Iced Tea'

[Asia Economy Reporter Moon Hyewon] SPC Group's Baskin-Robbins announced on the 21st that it has launched three seasonal beverages with the ‘Popping Boba’ concept for the summer.

The new products feature iced drinks made with summer representative fruits such as pineapple and green grape, combined with ‘lychee-flavored popping boba.’ Popping boba is a unique dessert in the form of round pearls coated with a thin layer of fruit juice, which bursts with a popping texture when chewed, spreading the sweet lychee juice flavor throughout the mouth and enriching the taste of the beverage.

The three new beverages include ▲ ‘Popping Boba Pink Pine Blast,’ which offers a sweet and tangy harmony of pineapple and lychee ▲ two blasts: ‘Popping Boba Green Grape Blast,’ featuring fresh and tangy green grapes with popping boba ▲ and ‘Popping Boba Lychee Berry Tea,’ a lychee iced tea filled with fragrant raspberry flavor combined with popping boba.

An SPC Group Baskin-Robbins representative said, “We have launched unique summer beverages with Baskin-Robbins’ distinctive character by using a variety of seasonal fruits and the exotic topping ‘boba.’ We will continue to introduce differentiated drinks that satisfy our customers’ tastes.”

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