The Korean Wave Hits YouTube Ads... Three Videos Enter Top 10
Samsung Electronics' 'Galaxy Unpacked' Preview Ranks 1st with 10,310,7580 Views
'Squid Game' Preview 5th, Korea Tourism Promo Video 'Seoul2' 9th
Three domestically produced commercial videos have thrived on YouTube. They are Samsung Electronics' 'Galaxy Unpacked' teaser, Netflix's 'Squid Game' teaser, and Imagine Your Korea's 'Feel the Rhythm of Korea: SEOUL2.' According to the American entertainment media Variety on the 20th (local time), each of these ranked among the top ten most viewed ads on YouTube over the past year (June 2021 to May 2022).
The 'Galaxy Unpacked' teaser garnered the highest views with 102,317,580. The video sequentially shows past mobile phones to explain human consumption tendencies. It asks, "Is 'good enough' really enough?" emphasizing that once you have a great experience, you don't go back to the old ways. With grand music, as the smartphone folder opens, a vast cityscape unfolds on both sides. The scene then transitions to a whiteout, displaying the phrase "Get ready to unfold your world." The video, reminiscent of a scene from Christopher Nolan's film 'Inception' (2010), surpassed 100 million views within a week of release. It was praised for effectively conveying the intention to provide a fundamentally changed mobile experience.
The 'Squid Game' teaser ranked 5th with 49,676,957 views. It received about 840,000 likes, the highest among the top ten ads. This two-minute video briefly introduces how the Squid Game operates, centered around the main character Seong Gi-hun (Lee Jung-jae). It succinctly showcases the personalities and actions of key characters, generating both curiosity and tension. The full series, released in September last year, was watched by 111 million households within ten days. It rose to become Netflix's most popular program ever, and the production of a second season was recently confirmed. Director Hwang Dong-hyuk stated on the 13th, "It only took ten days to become the most popular Netflix series in history," adding, "We will meet again with newer games and amazing stories."
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'Feel the Rhythm of Korea' is a Korean tourism promotional video produced by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization. It combines hip-hop, R&B, and B-grade sensibilities to convey the traditional and modern charms of various regions. Among the eight episodes of the second season, 'SEOUL2' ranked 9th with 30,595,310 views. Its success was attributed to spotlighting the scenes of Jongno, Dongdaemun, Namdaemun, and Hwanghak-dong exactly as they are, set to a hip-hop rhythm reinterpretation of Arirang. It was praised for enriching the image of Seoul, which might be expected to be only urban and modern.
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