LG Household & Health Care Appoints Artist Zico as Model for Physiogel

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 20th that it has selected producer and artist Zico as the model for Physiogel.

LG Household & Health Care explained that Zico's candid charm, who confidently and actively expresses himself without hesitation, aligns well with Physiogel's brand philosophy of pursuing "healthy skin that shines without makeup," which led to his selection as the model.

To commemorate the model selection, they released a limited edition of the ‘Red Soothing AI Sunscreen’ and ‘DMT Water Blast Gel Cream,’ products personally used and chosen by him as suitable for summer.

The package, designed with a resort motif, includes Zico's autograph, enhancing its collectible value. Along with the newly launched edition, various online and offline promotions will be held, including giveaways of cooling bags with Zico's autograph and tickets to music festivals featuring Zico.

Additionally, next month, they plan to launch ‘DMT for MEN,’ a male-exclusive line of Physiogel developed in collaboration with Zico. The DMT for MEN line, consisting of an essential toner, fluid, and facial cream, applies BioMimic-H technology in its formulation to provide low-irritation moisture to men's skin, which is often oily but actually dry.

This content was produced with the assistance of AI translation services.