Daesang Networks Meat O2O Platform 'Goginow', Expands Business Area Nationwide

[Asia Economy Reporter Eunmo Koo] Daesang Holdings announced on the 20th that its subsidiary Daesang Networks' meat O2O platform 'GogiNow' has expanded its business area nationwide.

GogiNow, which started pilot services last October in three districts?Seongdong-gu, Songpa-gu, and Gangnam-gu?has expanded its service range as of this month to cover all areas of Seoul, Incheon, 19 cities in Gyeonggi-do, as well as parts of Daejeon, Daegu, Gwangju, Gimhae, Cheongju, and Pohang.

GogiNow is a meat online-offline linked platform that allows customers to receive fresh meat from butcher shops within one hour. Consumers can use the GogiNow application to directly compare butcher shops located within a 3km radius of their residence and order the desired meat. Since its launch, GogiNow has recorded an average monthly transaction growth rate of 194% compared to the previous month and an average monthly cumulative member growth rate of 163%. The cumulative revisit rate is also 70%, indicating steady usage not only from new customers but also from existing ones.

As the platform has grown in scale, GogiNow has added service areas nationwide while expanding the range of products sold. Initially, only Korean beef (Hanwoo), domestic beef (Yukwoo), and domestic pork (Handon) were sold, but in response to requests from consumers and butcher shop owners, the product lineup has been expanded to include imported meat, marinated meat, ox bone soup (Sagol Gomtang), and yukhoe (Korean-style raw beef).

A representative from Daesang Networks said, "We expanded the service area so that more customers can use GogiNow and increased the range of products for customer convenience. Going forward, GogiNow will continue to listen carefully to the opinions of consumers and butcher shop owners and steadily expand the meat O2O platform business."

This content was produced with the assistance of AI translation services.