MCM Operates Pop-up Store at Shinsegae Department Store Gangnam Branch

MCM pop-up store installed at Shinsegae Department Store Gangnam Branch. Photo by MCM

[Asia Economy Reporter Song Seung-yoon] MCM announced on the 19th that it has opened a pop-up store at Shinsegae Department Store Gangnam Branch to offer differentiated brand experiences to MZ (Millennial + Gen Z) generation consumers.

The pop-up store is located on the 4th floor of Shinsegae Department Store Gangnam Branch and will operate for three weeks until the 7th of next month. At this pop-up store, MCM limited edition products will be unveiled, and an opening event utilizing NFT art will also be held. The interior design of the pop-up store was handled by the visual design group Showmakers, led by Creative Director Choi Do-jin.

At this pop-up store, MCM plans to showcase different products each week, starting with the P+M collection and the HHK line featuring MCM’s three animal characters Haru, Henry, and Kaiser, along with revealing limited edition products. These include the new sneaker line Sky Stream Line, denim series, and Mpub line. Various product lines such as a collection inspired by pets will also be introduced sequentially. Additionally, MCM’s signature lifestyle products such as perfumes, popular coated canvas dolls, candles, and diffusers will be available throughout the operation period.

Various on-site events have also been prepared. During the pop-up store operation period, a lucky roulette event will be held for customers who make purchases, offering prizes such as the 5th generation iPad, hotel accommodation vouchers, and MCM products. Customers who purchase over 700,000 KRW during the pop-up store period will receive a cubic monogram umbrella as a gift.

This content was produced with the assistance of AI translation services.