Hanssem, First Collaboration with Design Furniture Brand Aidenyu

Launch of 4 New Collaboration Products Including Beds, Mattresses, Leather Sofas, and Fabric Sofas

Melty Fabric Module Sofa.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] The premium design furniture brand 'IDENEW' from comprehensive home interior specialist Hanssem Co., Ltd. and Ohheim INT Co., Ltd. has launched a new collaborative product.

Launched under the slogan "Adding Design to Everyday Life," the 'Hanssem X IDENEW Series' is a synergy of IDENEW's sophisticated design and Hanssem's trusted quality, offering an opportunity to experience premium furniture with high-end design and quality at a reasonable price.

The brand collaboration new products consist of four types: 'Neff Soft Goose Leather Sofa,' 'Melty Fabric Modular Sofa,' 'Motte Fabric Bed,' and 'Organic M Micro Spring Mattress.'

The Neff Soft Goose Leather Sofa is made with a special layered cushion designed with high-density soft foam and white goose padding, providing a soft seating experience and allowing users to relax comfortably. Made from Italian natural leather, it offers a soft touch while being easy to maintain against stains, which is a major advantage. The colors are available in two trendy options: Snow Beige and Tan Brown.

The Melty Fabric Modular Sofa features a design with minimal seams for a modern feel, and the parts that touch the body are designed with natural curves, making the space more minimalistic and luxurious. The colors include Cream Ivory and Soft Gray, which are easy to style, and it is offered in modular forms according to the user's lifestyle, providing a wider range of choices.

The Motte Fabric Bed is a premium fabric bed from Poland's FEDER Easy Care, using eco-friendly domestic materials and premium fabric containing zero grams of synthetic adhesive, ensuring safety from pollutants and boasting strong durability.

The Organic M Micro Spring Mattress, which pairs well with the bed, features pocket springs with an additional 4th generation micro spring that supports the user's body thoroughly and densely, providing balanced and delicate comfort. Additionally, options are available to choose the thickness and softness level according to user preference.

To celebrate the launch, Hanssem Mall has prepared a special promotion and various events. Until the 30th, customers who purchase the new products will receive an additional 5% discount coupon, and those participating in the 'Photo Review Event' will be entered into a draw to win generous prizes such as LG StanbyMe, Nespresso Vertuo, and Dyson Airwrap. The photo review event will run until the 31st of next month.

The collaboration manager stated, "The collaboration products between Hanssem and IDENEW will continue to expand, targeting not only all age groups but also newlyweds and young couples in their 30s and 40s, who are the main overlapping target of both brands," adding, "We will continue to strive to provide more beautiful and practical furniture at reasonable prices from the consumer's perspective."

Meanwhile, the Hanssem and IDENEW collaboration products can be purchased at Hanssem Mall, IDENEW Mall, and most online malls, and are also displayed at IDENEW showrooms located in Pangyo and Mapo, where customers can see and experience the products firsthand.

This content was produced with the assistance of AI translation services.