‘Travel Korea with K-pop’ Korea Tourism Organization attracts 900 visitors from 23 countries through Dream Concert

Dream Concert to be Held at Jamsil Olympic Main Stadium on the 18th
Global Message of Visiting Korea with Various K-pop Experience Events

The Korea Tourism Organization and the Korea Entertainment Producers Association announced on the 16th that they will jointly host the 28th Dream Concert on the 18th at the main stadium of Jamsil Sports Complex in Seoul. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] The Dream Concert, which was halted due to COVID-19, will be held again after two years. To enjoy the offline performance, 900 foreigners from 23 countries will visit Korea.

The Korea Tourism Organization and the Korea Entertainment Producers Association announced on the 16th that they will jointly host the 28th Dream Concert at the main stadium of Jamsil Sports Complex in Seoul on the 18th.

The theme of this concert is "Korea Travel, Starting Again." The Dream Concert, which began in 1995, is a representative domestic K-pop concert featuring top-tier artists from both Korea and abroad. This year, 25 teams including NCT Dream and IVE will perform.

The performance will be broadcast live online worldwide through K-POPCLICK. On-site sketches and special idol interview videos can also be viewed on the Korea Tourism Organization's YouTube channel.

The organization will deliver messages inviting global tourism to Korea while announcing the resumption of Korean tourism through red carpet interviews with participating artists. Various on-site events allowing attendees to experience K-pop content will also be held.

At the auxiliary stadium of Jamsil Sports Complex, an event under the slogan "Falling into K-pop in Korea" will take place. It will feature karaoke experience booths, pump dance games, photo zones using album jacket shooting locations as backgrounds, and a "Random Play K-pop Dance Contest."

Additionally, the organization has promoted K-pop tourism products targeting overseas Hallyu fans and foreigners residing in Korea in collaboration with the inbound travel industry to support the early recovery of the inbound market using Hallyu content.

Through this product, 900 people from 23 countries, including those where tourist visas have resumed such as Singapore and Malaysia, will enter Korea. The organization also explained that about 1,600 foreign residents in Korea have been recruited.

Furthermore, the organization's Hong Kong branch is hosting a consumer event inviting 500 local Hallyu fans to watch the concert at a downtown cinema.

Choi Yoonhee, CEO of DOJC Tour, which handled foreign visitor recruitment, said, "Through this recruitment, I personally felt the high interest and expectations of local fans for Korean travel products utilizing K-pop content," adding, "I hope that various projects using K-pop will be promoted in the second half of the year through the Dream Concert, allowing even more Hallyu fans to visit Korea."

This content was produced with the assistance of AI translation services.