Cheil Worldwide Signs Business Agreement with Seumas... "Strengthening NFT Business"

[Asia Economy Reporter Lim Chun-han] Cheil Worldwide announced on the 15th that it has signed a business agreement with Smas, an artist group specializing in non-fungible tokens (NFTs), to strengthen competitiveness in the NFT-based intellectual property (IP) business.

Smas is an NFT-specialized artist team formed by five artists who are actively creating works in various fields such as 3D design, stage art, fine art, and illustration in Korea, the United States, Germany, and other countries. Smas's NFT works feature characters appearing in the worldview called Smas World, which they have independently established. Smas World is set in an era of intelligent information technology that integrates advanced technologies such as artificial intelligence (AI), the Internet of Things, and big data. It features four tribes: Nomad Aip, a robot that assists in space-time travel; Paradox, an AI robot with dual aspects of human and robot; Blair, a human species capable of freely traveling through space-time; and Shin Io, a god who appears in the human world in various forms.

In April of this year, Nomad Aip, issued on the digital art and NFT distribution service Clip Drops, sold out all 1,500 pieces. The highest transaction price of Smas Genesis, traded on OpenSea, the world's largest NFT trading platform, reached 8.4 Ethereum (equivalent to $23,537 at the time). On the 17th, a pre-sale of the new NFT work Paradox will be held, and NFTs of the Blair and Io characters are also scheduled to be issued within the year.

Through this business agreement, Cheil Worldwide and Smas plan to collaborate in areas including ▲ joint planning and development of IP businesses based on NFTs ▲ marketing cooperation between Smas and Cheil Worldwide’s clients ▲ IP businesses utilizing the worldview and characters developed by Smas. A Cheil Worldwide official said, “We expect business opportunities in the NFT field to expand through cooperation with Smas, which has the capability to independently develop characters and worldviews by integrating art and technology,” adding, “Under the digital vision called Metapformation, Cheil Worldwide will continue to expand cooperation with various partners in tech fields such as NFTs and the metaverse.”

This content was produced with the assistance of AI translation services.