Banking Services Available on Weekday Evenings and Weekends... Shinhan's 'Evening Plus Service'

Selecting Workplace-Dense and Residential Areas Through Data-Driven Approach... Expanding Customer Visit Hours
Evening Service at Yeouido Central and Gangnam Central on 15th... Opening at Ujangsan Station (Saturday) on 18th

[Asia Economy Reporter Yoo Je-hoon] Shinhan Bank announced on the 14th that it will operate the 'Shinhan Evening Plus Service,' which allows financial consultations and banking services on weekdays (9 to 8) evenings and Saturdays (9 to 5), starting from the 15th.

The Shinhan Evening Plus Service was developed through data-driven insights such as public transportation boarding and alighting passenger distribution (Evening Plus) and residential information of salaried workers (Saturday Plus). Through this, it is expected to enhance convenience for office workers who face restrictions in visiting banks based on data.

Evening Plus operates both face-to-face counters and digital lounges simultaneously until 4 PM, and from then until 8 PM, banking services are available through the digital lounge's digital desk counters. Saturday Plus expands business hours by utilizing existing digital lounge branches to operate from 9 AM to 5 PM on Saturdays outside of weekday business hours.

At the digital lounge, most personal financial services such as ▲new savings and deposits ▲credit and jeonse loan consultations and applications ▲reporting services are available through the digital desk, and there are plans to expand the scope of services to the same level as face-to-face counters in the future.

Evening Plus will start operating at Yeouido Jungang Branch and Gangnam Jungang Branch from the 15th, add Gasan Digital Branch by the end of August, and Saturday Plus will begin at Ujangsan Station Branch on the 18th and add Seoul National University Entrance Station Branch on the 2nd of next month.

Additionally, Shinhan Bank will station two concierges at each branch to guide customers unfamiliar with digital channels, and at some branches, senior-dedicated concierges aged 60 and over will be selected and deployed to create jobs and provide senior-customized services.

A Shinhan Bank official said, "We analyzed target branches and customer segments from a customer-centric perspective to create conditions where customers can conduct business at their desired time and place," adding, "We will continue to expand operating branches and broaden available services so that visiting customers can experience various channels and enjoy more convenient and new financial services."

This content was produced with the assistance of AI translation services.