Lotte Hi-Mart, Hi-Made Launches 'Honest 4-Door' Direct Sourcing Refrigerator

HiMade Honest 4-Door Refrigerator.

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 14th that it will launch its private brand (PB) Hi-Made Honest 4-Door Refrigerator.

This product reduces costs and improves performance by cutting out intermediate distribution stages such as product development and ordering through direct sourcing. It is a semi-built-in product in silver metal color, featuring a modern and slim design. The capacity is 470 liters, and the energy consumption efficiency rating is grade 3. It also supports a smart variable temperature compartment function. The temperature can be set from minus 3 degrees to plus 5 degrees Celsius, making it convenient for various uses such as thawing and kimchi storage.

Lotte Hi-Mart will hold a photo review event until the 24th of next month. Customers who purchase and install the product and write a review including photos can participate. The first 1,000 consumers who write reviews will receive 10,000 L.Points. Additionally, 10 outstanding reviews will be selected to receive a 2 million KRW travel voucher from Lotte JTB.

A Lotte Hi-Mart official said, “We launched an honest direct sourcing refrigerator with prices and functions reflecting consumer feedback on the existing Hi-Made 4-Door Refrigerator,” adding, “We will continue to offer home appliances necessary for daily life at reasonable prices through Hi-Made.”

This content was produced with the assistance of AI translation services.