On the 13th, Dong-gyu Lee, Head of ESG (Environment, Social, Governance) at Lotte Homeshopping, and Seong-gyu Lee, Chairman of the Korea Disabled Foundation, are taking a commemorative photo after the donation ceremony.

On the 13th, Dong-gyu Lee, Head of ESG (Environment, Social, Governance) at Lotte Homeshopping, and Seong-gyu Lee, Chairman of the Korea Disabled Foundation, are taking a commemorative photo after the donation ceremony.

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[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 14th that it has donated 70 million KRW to the Korea Disabled Foundation for the production of audio books for visually impaired children through the ‘Dream Voice’ project.

This donation will be used to cover the production costs of audio books for visually impaired children who face difficulties in learning. With the participation of 25 broadcasting experts, including Lotte Homeshopping show hosts, 25 books will be recorded by December and produced into audio books, which will then be distributed to welfare facilities for disabled children. The project plans to record and deliver books related to career exploration and job recommendations to help children plan their futures.

Since 2016, Lotte Homeshopping has been operating the Dream Voice audio book production project in collaboration with the Korea Disabled Foundation to provide visually impaired children with broader learning and educational opportunities. Through the voluntary participation of broadcasting experts such as show hosts and music directors, 140 books have been recorded so far, producing 4,200 sets of audio books that have been donated to about 1,700 welfare facilities.

A Lotte Homeshopping representative said, “We have been operating the Dream Voice audio book production project since 2016 to improve cultural accessibility for visually impaired children,” adding, “We will continue to fulfill our social responsibility through various support activities to ensure that visually impaired children are not excluded from education due to their disabilities.”



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