Samjin Pharmaceutical Targets MZ Generation with Vegan Skincare 'Simplelog'

Samjin Pharmaceutical skincare brand 'Simplelog' basic skincare 3 items.

Samjin Pharmaceutical's skincare brand ‘Simpleog’ is leading the ‘value consumption’ of the MZ generation (Millennials + Generation Z) based on vegan and eco-friendly principles. Simpleog embraces a brand philosophy that uses restrained ingredients and promotes healthy veganism, containing only the essential minimum ingredients that have received EVE Vegan certification for all products, clinical trials suited to their efficacy, and human application tests. The brand also pursues eco-friendliness by applying nature-conscious packaging in its campaign activities.

In particular, fueled by the vegan cosmetics craze among the MZ generation who prioritize value consumption, Simpleog’s three basic skincare products (Double Essence Toner, Pure Foam Cleansing, Hydro Cream) are gaining attention.

The Double Essence Toner contains the patented ingredient ‘Applephenon’ derived from foot apples, which are rich in polyphenols, providing sebum secretion relief and regulation effects. This makes it suitable for use in warmer seasons, and its efficacy has been verified through human application tests for 24-hour moisturizing power and skin texture improvement. The Pure Foam Cleansing, made with only five ingredients, features a bouncy moisture gel that thoroughly and refreshingly removes skin impurities as well as ultrafine dust. It is characterized by a moist finish without tightness after washing. The Hydro Cream is a lightweight and moist type product that supplies sufficient moisture and helps improve the skin barrier for skin tired and dried out from daily life, suitable for all seasons.

Simpleog’s three products have also completed suitability tests for sensitive skin, increasing reliability by allowing consumers with delicate skin to use them with confidence. Jang Ja-hye, PM of Simpleog at Samjin Pharmaceutical, said, "Simpleog’s three basic skincare products help improve skin condition through moisture care during periods of increased sunlight," adding, "Together with Simpleog’s sunblock products, they will appeal as convenient daily basic cosmetics for all ages and genders."

Simpleog products can be purchased through Samjin Pharmaceutical’s own mall Market On J and the Simpleog Smart Store.

This content was produced with the assistance of AI translation services.