Modamoda Starts Consignment Sales on Coupang... Solidifying No.1 Position in Dye Shampoo

[Asia Economy Reporter Moon Hyewon] Modamoda announced on the 13th that it will start consignment sales on Coupang from this week.

Consignment sales represent a change from the previous sales policy focused on the company's own mall, which was implemented to control unofficial resellers selling at high prices and manage distribution channels following last year's large-scale shortage crisis.

Modamoda explained that the decision to enter Coupang was made to enhance customer purchasing convenience. Accordingly, Coupang sellers will be officially authorized to handle Modamoda products.

To commemorate the launch of consignment sales on Coupang, Modamoda will also hold a 5% discount event off the regular price for one month until the 17th of next month.

Baehyeongjin, CEO of Modamoda, said, “Modamoda is the world's first and only browning shampoo using natural polyphenols, not hair dye or tar pigments,” adding, “As we have created a new category in the global hair care market, we will continue to maintain our firm position as the number one brand in the so-called hair dye (including browning) shampoo market.”

This content was produced with the assistance of AI translation services.