HiteJinro, from 'Spooner' to 'Terra Tower'... Goods Craze

[Asia Economy Reporter Song Seung-yoon] Hite Jinro has recently introduced the 'Terra Tower' following the Spooner, as group drinking occasions have increased with the easing of social distancing measures due to COVID-19.

Terra Tower is a tornado-shaped 'Somaek (soju + beer)' maker that offers visual enjoyment with its tornado design and delivers the optimal Somaek taste.

Earlier, Hite Jinro launched the Spooner in February to change the atmosphere of the nightlife market and provide consumers with a unique experience. The Spooner became so popular that it experienced a shortage. Riding on the Spooner's popularity, Hite Jinro plans to diversify it further and strengthen Spooner-related marketing by selling it through various channels.

Hite Jinro has tripled the supply of Spooners and expanded distribution from traditional nightlife channels to home channels such as large supermarkets and convenience stores. Customized color Spooners were produced and distributed in line with university festival seasons, and from the second half of the year, various Spooners with changes in shape, color, and material will be introduced. Collaborations with famous brands are also being planned. To make it easier for consumers to access Spooners, online sales, including through Dukkupsanghoe, are under consideration. Thanks to the popularity of digital advertising, a TV commercial for the Spooner has also been produced.

This content was produced with the assistance of AI translation services.