LG Household & Health Care Launches Vegan Makeup Brand 'Presian'

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care has launched the high-performance vegan makeup brand ‘freshian’ and is targeting the MZ generation. This is the first time LG Household & Health Care has introduced a brand with all products certified vegan.

All products of freshian feature vegan-certified formulas that consider the safety of the skin environment.

Containing fig, madecassoside, and five types of hyaluronic acid, the products help soothe the skin and create a moist, vibrant complexion that looks alive and breathing.

Additionally, efforts have been made to minimize environmental impact by using bio PET boxes made from sugarcane-derived materials and puffs made from cornstarch.

In particular, the skincare makeup products provide a non-stuffy, moist skin expression and natural coverage simultaneously.

Freshian currently offers eight products including cushions, lip balms, primers, and sunscreens, and plans to release various items such as eye makeup, lipsticks, and foundations within this year. The brand also plans to expand its sales channels to include Naver Brand Store, Kakao Gift, Market Kurly, and more.

This content was produced with the assistance of AI translation services.