Gwangju City Hosts '2022 Communication Content Contest'

Video Production Within 3 Minutes... Online Applications Open from the 27th to the 26th of Next Month

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] The Gwangju Metropolitan City announced on the 10th that it will hold the ‘2022 Communication Content Contest’ to discover communication content created from the citizens’ perspective.

The contest is held under the slogan ‘Discovering the True Gwangju Identity, Gwangju’s MBTI’ and the theme ‘Cities also have types! My MBTI Gwangju, Proposing the Type of Gwangju I Wish For.’

Any South Korean citizen interested in Gwangju can participate.

To participate, contestants must create a video within 3 minutes that discovers various styles of Gwangju according to different personality types and presents diverse ideas to transform Gwangju into a new city. Submissions are accepted online from the 27th of this month until the 26th of next month.

Detailed information can be found on the official contest website.

Submitted works will undergo a preliminary review by experts to select 16 finalists, followed by an online public evaluation through social network services (SNS).

The award-winning works, including the grand prize, excellence award, and merit award, will be selected through a public competition in September.

The grand prize in the general category will receive a prize of 5 million KRW and the Gwangju Metropolitan City Mayor’s Award, while the grand prize in the children and youth category will receive 3 million KRW and the Gwangju Metropolitan City Mayor’s Award. Prize money and certificates will be awarded differentially according to the awards.

Winning works will be used as promotional materials for city administration on Gwangju’s official social network service (SNS) channels and other representative promotional media.

To ensure fairness and professionalism, the preliminary round will be conducted through a strict blind review, and in the finals, a professional judging panel composed of marketing and public relations managers from related companies and public institutions, as well as a citizen audience judging panel to evaluate from the citizens’ perspective, will be appointed.

Jeong Jong-im, spokesperson for the city, said, “We look forward to creative ideas that discover a new style unique to Gwangju and help it become an attractive city,” and added, “We ask for the interest and participation of many people who care about Gwangju.”

Meanwhile, the Gwangju Communication Content Contest, sponsored by top companies and public institutions in advertising and content fields such as Cheil Worldwide, CJ ENM, and the Korea Creative Content Agency, has gained nationwide recognition despite its short history.

This content was produced with the assistance of AI translation services.