KT Alpha Resell Platform 'Ripple' Opens Showroom for Limited Edition Sneakers Experience

Interior view of the limited edition sneakers resale platform 'Ripple' showroom.

[Asia Economy Reporter Jeon Jinyoung] ‘Ripple,’ a limited-edition sneaker resale platform operated by KT Alpha, has opened a showroom at KT Plaza located in Jongno-gu, Seoul, where customers can see and experience sneakers in person.

According to KT Alpha on the 10th, Ripple’s first offline showroom was set up inside KT Plaza Sungdae Branch, KT’s experiential store. With the opening of this showroom, customers can now physically examine limited-edition sneakers that were previously only available through the Ripple mobile application (app) before making transactions via the app.

At the Ripple Zone inside the store, a total of 25 pairs of sneakers are displayed, including hard-to-get limited-release models and products sold through Ripple’s ‘+ α Membership’ as fractional ownership. Visitors can directly see popular limited-edition sneakers such as the ‘Nike Dunk Low Retro Black,’ nicknamed ‘Beomgorae’ (Orca), the ‘Nike X Peaceminusone Air Force 1 Low Paranoise,’ a collaboration between G-Dragon’s brand ‘Peaceminusone’ and Nike, and the ‘Jordan 1 X Dior High OG,’ born from the collaboration between Dior and Nike Jordan.

Ripple expanded KT Group synergy by actively collaborating with KT and KT M&S for this showroom opening, following the introduction of KT Membership discount services last October and the collaboration with KT’s NFT service ‘Minkle’ in May to issue NFT fractional ownership. At KT Plaza Sungdae Branch, visitors can also experience the latest smartphones, enjoy audiobooks in the Millie’s Library experiential zone with a bookstore concept, and try out Sony’s PlayStation 5 game zone, which is also in operation.

To celebrate the showroom opening, Ripple is holding various promotional events. Among customers who visit the showroom and post a verification photo on the community board within the Ripple app, the first 500 will receive a Starbucks Americano gift card. Additionally, the top 10 users with the most ‘likes’ will be awarded Baskin-Robbins ice cream cake gift cards.

This content was produced with the assistance of AI translation services.